SAROUCHA

SAROUCHA Company Brief : 
 Rasha Gawad - Sara Gawad
Co-Founders and Designers of Saroucha for Authentic Hand Painted Fabrics.Two Sisters from upper Egypt decided to pursue our childhood passion in fashion design.
With our fascination for hand painting,Fabrics,and colors, we created an Egyptian Brand name.Our attractive designs were loved by the clients everywhere.
SAROUCHA is Rasha & Sara's Brand name ,which was launched in 2009,became an instant hit in the field of handicrafts industry.We made it through e-commerce and reached out a lot of customers locally and internationally through our page on Facebook &Instagram 
www.facebook.com/saroucha.egypt
www.instagram.com/saroucha.egypt
   We decided to use textiles especially hand woven textile on the traditional loom in Akhmim- Sohag Governorate. Akhmim" is a small village in Upper Egypt and home to the dying art of the hand woven textile industry.
The products are wide variable and all SAROUCHA products are painted on traditional hand-crafts which are considered one of the oldest industries Egypt has known especially Sohag/Akhmin which is well known with the best types of textiles handicrafts.It's produced by the creative fingers of female artisans on the traditional loom in a form of textile that suits the taste of eastern & western cultures. These textiles are distinguished with ability to withstand different temperatures at washing that's because it's made of long-staple Egypt cotton and natural linen that guarantee the safety of your health. 
SAROUCHA refers to elegance and exclusivity we hope to capture in each piece of art we produce.
"Such vivid colours of upper Egypt nature and daily scenes!  Each diffrent and unique!"